Duration: 1 hour
Some business people still take an entirely self-centred approach to sales and believe that good business means meeting their own needs. This attitude may work in the short term, if your product or service is necessary or in high demand, or until a competitor arrives on the scene who make customers feel that they are also important. In the long run, business success relies on happy customers, and these cannot be gained by doing only what is in your immediate interests or the immediate interest of your employer’s business, whether that means lying about your product, misrepresenting your services, not following up on promises, or refusing to take responsibility for faulty products or errors. Sooner or later, unhappy customers can and will find other businesses that give them what they want, and you will lose.
1 Lesson